Earth Day 2022: Invest in Our Planet – What Rawbought is Doing

Sustainability is the fine balance between the economy, equity and environment. As part of the fashion industry, both as a retail brand and a manufacturer, we have an added responsibility to make our best efforts to be sustainable from before and beyond the first stitch. This year’s Earth Day theme is Invest In Our Planet and we are highlighting the direct actions we are taking to achieve and exceed our sustainability goals and give back to Mother Earth in a real way.


The fashion industry has a bad rep for being one of the most polluting industries in the economy, responsible for about 8-10% of global carbon emissions and nearly 20% of wastewater. As our own manufacturers, we are doing our part to reduce our carbon footprint by ensuring that at least 40% of the land around our factories is covered in native, green vegetation.

We are also reducing our usage of limited natural resources such as water, by investing in efficient machinery and manufacturing practices that help us reduce our water usage by 20%.


We believe that simply reducing our negative impact on the environment is not enough, we can do more to actively give back to Mother Earth and help make a positive impact. Restoration Shalban is an ambitious in-house reforestation project undertaken by our parent company, which aims to restore the native forest species around our manufacturing facilities. Once dominated by thick Sal forests, the landscape was lost to deforestation and unplanned urbanization. Through Restoration Shalban, we want to give back to nature and showcase that nature and industrial operations can co-exist in harmony.

Specific to Rawbought’s sustainability efforts, we are also working with One Tree Planted, a charity focused on global reforestation to plant 1 tree for every pyjama set sold on our website. This also works as a way for our customers to join us in our sustainability journey.


We are also investing resources into making our existing manufacturing infrastructure more efficient to be more sustainable in the long run. We are upgrading our effluent treatment plants, that treat wastewater more efficiently. By using renewable solar energy panels and energy-efficient machinery, we aim to reduce our carbon emissions by up to 25% and electricity consumption by 20% by 2025.


Education is how we close the loop on our environmental sustainability efforts. Through continuous research, development, and training, we aim to harness the latest modern sustainability solutions.

We also take great care in crafting awareness campaigns for our employees to ensure that they are always mindful of saving electricity, water and managing waste effectively. This ensures that our LEED- certified, Platinum-rated manufacturing facilities always meet and exceed the strict global standards for sustainability.

Everyone – policymakers, companies, consumers – need to take bold, innovative actions to preserve and protect our health, our families and most importantly, Our Planet. Happy Earth Day to everyone, and hope you join and support us in our journey towards a greener and more prosperous future.

How to best take care of your clothes to make them last longer

Fashion trend cycles have been a mainstay of the industry forever. What’s worrying is how dizzyingly fast – and short – they’ve gotten in the recent years. Fast fashion trends have normalised overconsumption, for which our earth is paying the ultimate price. It is estimated that nearly three out of five new items a person buys are discarded within the year, with 21 billion tons of garments ending up in landfills each year. While brands have a major responsibility to reduce overproduction and wastage overall, consumers too have a part to play. Instead of throwing out your clothes, extending its life by just 9 months can help to reduce carbon emissions by up to 30%, according to WRAP. Here are some of our tips to best take care of your clothes to make them last longer.

Invest in High-quality, Versatile Pieces

Cheap clothes can be costly in other ways. Buying high quality clothing that are durable and sustainable allows to avoid the cost of replacement, and also reduce the negative impact to the environment. Master your style and invest in a few versatile tops, bottoms and shows to build a capsule wardrobe. A capsule wardrobe helps to ensure that every piece of clothing you have is in rotation. You can still stay on trend, in style and be sustainable.

Follow the Care Label

We tend to be careless (wink) with the care labels on our clothing, often cutting them off without a second glance. They are however the key to making your clothes last longer. Before you buy your clothes, think about how you will need to take care of them. Simply tossing them in the washing machine and hoping for the best makes for an unsustainable way of life. If they are meant to be machine-washed, ensure that you’re using the right settings to preserve the texture and colour for longer. Handwash where possible to avoid friction, fading and shrinkage, allowing the item to look new as long as possible.

Use Gentle Detergents

Harsh detergents can strip away the dyes and trims on your clothing in just a few washes, rendering your clothes unwearable within just a few wears. Gentle detergents help to preserve the vibrancy and texture of your clothes for much longer, while keeping them clean and smelling fresh. Gentle detergents are also better on your skin and environment, as they contain much fewer harmful ingredients compared to regular harsher detergents.

Learn to Repair

Throwing out clothes for minor damages has become much more commonplace due to the low-cost and poor quality of fast fashion. Picking up basic sewing skills to replace lost buttons, fix small tears and even tighten seams can help to extend the life of your clothing.

Living a sustainable lifestyle does not need a complete overhaul of your current lifestyle and habits. Small yet consistent changes can go a long way, and with all of us doing our part, we can make a significant positive impact collectively.