We are Rawbought


A world where every woman can reclaim her comfort – that’s what we’re setting out to create with Rawbought, the brainchild of sisters, Soukaina, Boutaina and Amira.

Growing up behind the scenes of the fashion industry as apparel manufacturers gave us an intimate insight into creating clothes that woman truly desire.

We realized that life’s too short for us not to be looking and feeling our best – especially for ourselves. We wanted to share this epiphany with our sisters far and wide and thus was born Rawbought.

Rawbought” in its name is our history. ”Raw” begins from the very first stitch of your garment. We are our own manufacturers, a business we’ve been in for over 25 years. It’s what we know best, and we could never bring to store a product we wouldn’t wear ourselves. “Bought” refers to our natural next progression. With years of experience and expertise under our belt, we’ve crafted the perfect pair of pyjamas that we want to share with you. It’s your turn to touch, feel and buy the products that have changed the way we sleep.

Chalky Blue Long Sleeves Long Pants Pyjamas, from Rawbought Je Dors signature collection

We strongly believe in staying in the comfort zone. Your me-time, whether it’s a comfy night in or lounging around during the day, should have everything that soothes you, inside and out.

We hope to be part of your rhythm of rest, as you recharge and recalibrate.

Looking and feeling great in sleepwear – a pipe dream yesterday, a reality today. We offer the perfect blend of style and comfort in chic and refined aesthetics, that fit seamlessly into your busy life as the modern woman.

Our best-in-class fabrics are buttery-soft to the touch, making you feel lush, snug – and wanting to live in them forever.

Our commitment to ethical practices behind the seams has been steadfast in every aspect. Owning the entire production chain allows us to work closely with trusted suppliers who share our values and passion.

Every piece is cut, stitched and packed with the highest attention to detail in our very own facilities, ensuring that you get the best quality of comfort – with no compromise.